Aloud Agency

#SKATEEVERYDAMNDAY | NSB meets NSW | EVENT CONCEPTION, MANAGEMENT & COORDINATION

septembre 2012

To celebrate the #SKATEEVERYDAMNDAY campaign, the 10th anniversary of NIKE SB and promote the PARISII video project, Nike SB teamed up and joined their forces with Nike SportsWear to connect universes and networks.

The multi leveled brief saw a 5 weeks plan and execution that consisted of several edits, managed activations with private sessions, events and the build of a custom mini ramp to fit with the space.

ALOUD set up a mini ramp in the NIKE NRG private showroom in Paris and invited Parisians core AM /PRO riders / key retailers / trend setters for private sessions.

Event conception / management and coordination.

. 4 weeks
. 7 private sessions
. 5 ’key’ shops invited : Vega / Snowbeach / Nozbone / Starcow / Colette
. 3 lifestyle stores : Element / Carhartt / WeSC
. 2 core Parisian mags invited : Soma & A PROPOS
. 2 skateparks represented : Jemmapes & Cosanostra
. 30 skaters / sessions
. 150 core AM / PRO skaters and selected crews of ’trend setters’ shared and lived this experience
. 7 video edits
. 200 photos
. 100% positive feedback and fun !

Actions: relations publiques — Consulting — Events — Field Management
Clients: Nike
Partenaires: Groupe Coca-Cola — Heineken

Photos

Vidéos